FRESH START NATURAL FOODS

Fresh Start came to us in need of an eCommerce website to sell their shelf stable foods, and we collaborated to create the best site for their business.

Their Goals:

  • Create an eCommerce Shopify website in collaboration with Lucid to sell their shelf stable foods to charities, food banks, and large quantity consumers. Require all orders to meet a minimum of 60 cases in the checkout process.

  • Power Pallet Program - Launch a program to help organizations, food banks, and consumers purchase large pallet quantities of Fresh Start food to help communities in need.

Goal #1 Design an eCommerce Shopify website to sell their shelf stable foods to charities, food banks, and large quantity consumers.

We used Shopify to create a simple website with gorgeous product photos, and worked with Lucid to highlight the fact that products are sold in cases and not single items. All orders need to meet the minimum requirement of 60 cases in the checkout process.

 
 

Products

We chose to name each item as a case to help emphasize that each item we be sold in cases to clients.

Lucid also added the number of packs in a case tags to the item photos to help emphasize.

60 Case Minimum Orders

Each order needed to have a total of 60 cases in order to process. We had originally an app in place stopping people from being able to complete the checkout process unless they had 60 cases in their cart.

Lucid further refined this by creating a personalized application for Fresh Start to count each case that is in the cart and show customers how many more cases they need to complete their purchase.

Goal#2 Launch the Power Pallet Program page to help organizations, food banks, and consumers make large pallet quantity purchases.

Fresh Start found more customers and communities in need of their healthy dehydrated products and swiftly put together a program to help get nutritious products out to the American people. This initiative became their Power Pallet Program. They needed help to design a new page for their website to display this new offering.

 
 

Sections

We utilized sections to help answer the questions for each part of this process and explain each part of the Power Pallet program.

Bundle App

After testing multiple bundling applications for Shopify stores, we found one that would best fit the needs for the Power Pallet Program to Bundle each option to purchase so all items will go into the cart automatically.

Customers will not need to create their own pallets or determine how much they need. It is an easy selection between three pallet options that they can purchase.

The Final Product

Fresh Start Natural Foods, has been a long established private corporation for over 25 years. They decided with the COVID-19 Pandemic, they could offer their products and expand their client base to help more people around the country get healthy, fast, dehydrated meals. This left them in need to get a website up and running quickly.

We curated content specially for their products and designed a website to be user-friendly and easy to navigate for their new client base. We also spent a lot of time working with the Fresh Start team to create the specific programs they wanted to roll out on their website.

Since launching their online store in May 2020 they have 2,669 online store sessions, and over 2,000 website visitors. They have also received inquiries for their products and more information through their website from potential customers.

Check out the Final Product here.

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PPL & Associates

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Kelsey Ogden Film and Photo