PRIMO ESPRESSO COMPANY
Due to the COVID-19 pandemic, Primo came to us looking for a fresh new look for their website. They wanted a user-friendly experience for clients that would allow them to drive more sales through the website.
Their Goals:
Create a new approachable website to showcase all of Primo’s offerings.
Give their website a new fresh look.
Goal #1
Create a new approachable website to showcase all of Primo’s offerings.
White Space
We used white space to help give the website a fresh and clean design feel. Originally the site was very dark and had a lot of random images placed together.
Banner Headings and Sections
We used more dynamic banner sections to separate each offering and make it clear that you are viewing their products, equipment or services.
Goal #2
Give website a fresh new look.
Color
We came back with a few new color options because they were looking for a new color scheme. Based on images they had selected for the website we chose the color pallet to the right.
We felt this matched the color scheme of photos they had and products they were selling.
Typography
We also changed the headers to a font that matched the logo font, Norwester, as close as possible. This helps develop a concessive branding look throughout the website.
The Final Product
We cleaned up Primo’s site and gave it a fresh and simple feel. It was important to them to be able to make their website as user-friendly as possible and to showcase their full offerings.
With the COVID-19 pandemic, Primo has found that it is more important now than ever for them to be easily accessible to their customer base online. With this in mind, our refresh included multiple contact forms throughout the website, making the contact information on the contact page clear and accessible to view.
After the website was launched Primo saw a 63% increase in the average session duration for customers viewing their new website.