FRESH START NATURAL FOODS
Fresh Start came to us in need of photos and visual content for their new website and social media channels.
Their Goals:
Product photos of each of their products for their website.
Demo videos to demonstrate how to prepare their dehydrated foods.
Goal#1
Product Photos of each of their products for their website.
Product Photos
We did the classic style of product photo on a white backdrop of each product to make their shop page look professional, simple, and clean. They sent us example sites that they liked and all of them had a simple and uniform shop page that highlighted the products.
We also shot a couple of other styles of product photos so when a customer clicks on a product, they are able to get a more in depth look at what the dehydrated product looks like and what they can expect when they prepare the food. We shot a simple unpackaged shot to show what the dehydrated product looks like out of the package. We also shot prepared photos of each product to show what the product looks like , true to life, when it is prepared. We didn’t incorporate any fancy food photography tricks besides adding some additional food and plating props. We wanted to show the customer exactly what to expect from each product, no frills. So each product is prepared as directed on the package and then photographed naturally. We chose props and additional ingredients to compliment the food product or to describe what is in the product.
Fresh Start was able to use these product photos for each product page, to populate the homepage on their site, as well as on social media to get the word out about their company and any specials they are running monthly.
Goal #2
Simple demo videos to demonstrate how to prepare their dehydrated food.
Demo Videos
Although the directions to prepare the food are printed on each package, Fresh Start wanted to have a visual representation of how to prepare some of their most popular products. We created short, simple demo videos to show how easy it is to prepare their delicious food. We added text to explain the directions while showcasing various individuals preparing the food. We kept the bowls and backdrops simple to show that people can prepare this food anytime, anywhere, all they need is a bowl, cover, and hot water.
The Final Product
By photographing all of Fresh Starts products in a uniform way, their site looks professional, clean, and reliable. By entrusting us with their product photos and demo videos, Fresh Start was able to have peace of mind that their site was going to look beautiful and they were able to get back to other important aspects of running their business. Check out the Final Product here.