Do I need a website for my business?

We’re not going to waste any time here answering this question. The answer is YES you need a website for your business.

Now let us tell you WHY your business needs a website, and why you should not solely rely on social media.

Social media is a great way to be seen and connect with your potential customers, clients, or audience.

However, these third party digital marketing platforms are not in your control.

Problem: Outages

These apps and platforms can go “down” and stop working. Sometimes a few minutes or a few hours. During this time your customers are also disconnected from you, unless you have a brick and mortar store they can visit.

You should be accessible to your customers even if all social media platforms are down.

Solution: A Landing Page

It doesn’t need to be complex you can have a one-scroll page website that just has your basic information.

There are many free website design platforms that you can build a simple website on. We still recommend you at least purchase a domain to start building your searchability online. Then just create a simple website with your basic information so customers can contact you.

The idea is to have a place online that you host yourself and separately from third party social media platforms.

We prefer Wix as a free website building platform but be sure to do your research for what you need for your business.

Not ready to commit to a landing page or simple website?

Not a problem, you can also create an email list.

Choose an email-marketing platform to keep all your contacts.

You can ask your followers to share their email address with you or allow them to sign-up to your email list with a subscription box/link.

This way you can contact them directly if there is an issue all without the use of social media.

Remember social media platforms are just the “hand shake”

At the end of the day, these platforms have control over your content and followers (the algorithm).

This is why having a place off these platforms where your audience can connect with you is so important.

Social media should be used a form of marketing and not the sole place you are handling your business.

This can work for some businesses for awhile, but eventually it will be harder to continue running your business through social media.

Hope you found this helpful! Comment below if you have other alternative solutions to connect with your customers off of social media.